Retailers are taking personalization to the next level personalized product recommendations, discounts, highly targeted product offers, loyalty and reward programs.
The Indian online retail industry has witnessed an upward spike since 2015. Consumers’ appetite for ecommerce increased further following the outbreak of the pandemic. India’s retail market grew at 5.5% despite the pandemic and the country, in fact, outperformed other
Adoption of modern technologies like cloud, automation, and digitisation will not only raise productivity, but also enable SMEs and startups to grow while optimising available resources.
In the fast evolving world powered by accelerated digital adoption, cloud computing is emerging as a game changer and major enabler, across areas. From facilitating video conferencing for hybrid workplaces and empowering smart connected devices to helping accelerated growth of AI and ML through data driven insights, Cloud Computing has come a very long way from being just a virtual data storage platform. With increasing significance of Data, Cloud computing too is fast gaining importance among both, consumers as well as software and product development companies. And while these exciting new innovations powered by Cloud continue to disrupt various sectors across the globe, it is the silent yet powerful emergence of cloud as a potential enabler to fight of phishing and cyber crimes in the digital world.
Even as digitization across sectors and industry functions becomes the new normal, the role of CTO’s and CIO’s is also rapidly evolving, thanks to the new challenges and disruption caused by the global pandemic. Accelerated digital adoption is also driving new disruptions and challenges, placing an added burden on the CTO/ CIO’s, who are directly in the first line of fire when it comes to helping businesses adapt to these disruptions and solutions for handling the new normal.
The pandemic has accelerated digital adoption across sectors, helping businesses evolve in the face of the crisis. While companies with a well-established digital ecosystem have managed to smoothly tide over the crisis, several others have woken up to the significance of technology enabled solutions and its role in not just surviving but growing in the post COVID market scenario. As the world wakes up to the new normal, digitisation has become imperative. From healthcare, banking, retail, beauty and lifestyle, F&B and logistics to even education and consulting have gone digital. With alternative platforms to interact, engage, and carry out sale/ purchase transactions online, the digital transformation of business processes have tremendously helped unlock the potential of both small scale as well as larger businesses, including MNC’s.