Over the last decade and a half, the media and publishing industries have been radically disrupted, and it is quite possible that advertisements in print and on newsstands will soon be obsolete. This industry has been further affected by the pandemic, and digital content and advertising have become overcrowded. New digital media models are being developed across the industry to develop the correct content that can be retrieved in real-time and increase user experience. Such tech-driven strategies are now required to cut through the clutter and noise and remain competitive by monetizing efforts and investments, monetizing efforts and investments. Goavega has helped several players in the media and publishing with technologically robust content management solutions through which media houses have harnessed the power of content through valuable consumer insights. Our technology has helped publishers with metrics to understand what content attracts an audience and then strategize social distribution strategies and target marketing budgets effectively.