By Goavega StaffOn 09 Mar 2020

Over the past decade, virtual reality and augmented reality have taken a giant leap. Mostly because the world we live today is digital and everything we do revolves around it. It’s no surprise that businesses today are incorporating its use in their strategy and converse with their audiences.

What are Augmented and Virtual realities?

All virtual and augmented realities provide the audio and video experience through 3D high definition, but there is still a big difference. The VR is completely immersive and puts a user into isolated reality while the AR is partly immersive. In the augmented reality world, your user can look around and through the expanded layer of artificial objects.

In AR, the computer algorithm uses sensors and markers to detect the physical objects ‘ current position and determine the location of simulated objects. After this technology, the image appearing on the camera is rendered.

VR uses similar markers and math algorithms but completely simulates the environment. The graphic reacts accordingly, once the user turns his head or moves eyes.

The benefits of augmented reality in business

Shortly AR will thoroughly change the shape of trade. The core advantage for business in the development of augmented reality for smartphones and tablets is that the hardware is available, and intuitive usage and understanding.

Users will be able to try on clothes in the next few years without actually wearing it or testing whether the furniture blends in with the interior (IKEA actually already did it!). And all this with the aid of an Augmented Reality app from Android or iPhone. In addition, with future evolution of technology, other human sensors will manifest as smelling, touching, and feeling.


Today, AR is one of the most valuable ways to grow your business and to overcome geographical obstacles. And the best part is that you don’t have to incur big costs like real estate or additional manpower. This technology allows shoppers to walk through virtual aisles, and to tap to shop on device screens.

Improve degree of user engagement

Increased realism could be used to activate creativity and inspire customers to try out your items. For example, Ikea lets users use image-recognition technology to recognize digital layers at the top of the print catalogue. The users simply need to use their smart devices to search catalog pages with a plus sign. This will allow users to see how products can be assembled or virtual furniture placed in their homes to determine whether furniture meets their needs.

Improve Brand Loyalty

Increased reality is not about gimmicks, or just sales driving. It is one of the most effective ways to simplify the most complex functional element of products and to explain this. Several businesses help customers understand how to use, install products or solve domestic glitches.

Industries where AR can be used

Retail Developing Augmented Reality Android or iOS app discovers the new experience for offline as well as online shopping. Virtual fitting rooms will help users select the right size and decrease returns on purchases. The same is true for choosing a new color for your apartment, or new furniture. Also, don’t forget that this technology can be used for advertising campaigns, adding AR on supporting materials.


AR fabrication can facilitate and accelerate the factory construction processes. Project managers can monitor the progress of the work on equipment in real time via AR markers. Besides, the use of digital maps and plants can save a ton of time. Pointing a device into place shows how a machine piece will fit the final construction.

Education and medical training

AR education and training in education brings truly unlimited opportunities for the process of teaching and learning. Additional reality provides immersive real-life simulations of the unique path of cognition.

Technology provides psychological and physical experience that is entirely real and helps to get authentic virtual experience that can be implemented in real life.

Medical students can now attempt their first surgery without injuring patients and future astronauts can get ready for the next space mission.

Tourism and travel

GPS mobile Apps with AR are capable of showing tourist routes and directions to desirable destinations, translating the signs on the street, giving sightseeing information. Adding a layer of additional reality to the museums ensures new cultural experience for users. So, if you are going to develop a GPS navigation app think about adding AR feature, which could be competitive advantage.

The benefits of virtual reality in business

People always equate VR with games, and headsets. VR is one technology, however, which also has a true business interest. Today, more and more businesses are coming to incorporate VR into their routine business processes with new and innovative techniques, and are trying to make their operations more productive and efficient.

 An all new level of product prototyping

Companies will be able to use VR to better visualize and design the product that they are developing like never. This was not possible before, but with the advent of VR the product being developed can be precisely designed, analyzed for its functionality, and can also be modified multiple times if required before it is sent to production. In addition, the company’s decision-makers and end-users of the product will also be able to provide some constructive feedback on the product being developed using VR, which can be incorporated into the product in the initial development phases. Hence, it serves as a great way to quickly detect and deal with design problems sooner, avoiding complications in post-production.

 The future of retail will be very different

Through VR companies will be able to invest in extensive research and development to identify different customers ‘ cultural, consumer, and social trends and also to obtain accurate industry forecasts. VR will therefore have a huge impact on retail’s future, as it allows businesses to understand consumer behaviors, trends and patterns of product consumption in different scenarios.

VR will be an important tool in training

It is expected that professional business trainers will use the VR extensively in the coming decade. The distinct essence of VR allows the participants to look in the space around and communicate with those online. In addition to the trainings recorded, trainers will also be able to conduct live training sessions and seminars, making the usual training bouts more interactive.

VR can provide competitive advantage to businesses

Unlike a traditional launch of a product or the physical construction of a new store, businesses can create a virtual store quickly and confidentially, which is much easier compared to physically establishing a store. While this technology may speed up marketing speed, the store can be planned in complete secrecy. It lets the businesses stay ahead of the competition.

At Goavega, we combine innovation with strategy, giving you the arsenal to compete in the digital-driven market. Right from the pre-production to the app delivery, our team of AR/VR experts will ensure to give you content that will engage and make an impact to your audience. Learn more about our AR/VR services.

Redefine customer journey and user experiences through Goavega's Cloud solutions-driven digital transformation.