Timely product preparation for staff takes on an essential function for every organization. Consumer preparation in recent years has changed from the classroom to online learning. So, as described above, eLearning solutions for product training comes in handy particularly in large multinational organizations.
In addition to online courses, eLearning solutions for product training can take the form of videos, mobile learning lessons, nuggets for microlearning, or even job-aids. However, eLearning approaches for online product training have their advantages and limitations; in this article, we'll look at some of them.
Benefits Of eLearning Solutions
e-Learning solutions can be accessed multiple times in the form of courses or videos created on items, and can be replicated any time a new group of employees is required. And they are cost-effective.
Use the classroom mode for product training carries with it the expense of recruiting a teacher, renting space for training, travel and housing and losing productivity as far as employee time away from work is concerned. Training online is cost efficient and easy. eLearning courses on goods can be hosted on an LMS, and workers can log in and take the courses according to their convenience, while managers can monitor learner progress.
Responsive Design for Easy Access
You can build the online training modules to be sensitive. It makes it easier for sales and service personnel, who are the primary audience for these courses, to access them according to their convenience at anytime and anywhere. Given the fact that these people are constantly on the move, the product training delivered on their mobile devices makes it easy for them to access it when they have any downtime. We can also use them when the need arises. When a salesperson needs to answer a customer question, he may easily turn to them. A service technician can watch a video of the product before servicing a device. This acts as a boost to success.
Product training delivered in the form of microlearning modules will meet salespeople's training needs to learn at any location and at any time. Such online learning nuggets can be accessed on mobile devices which makes it convenient for sales and service workers, as described earlier.
Immediate Updates on Product Information
Online product training solutions, especially the microlearning modules, can be quickly developed. Brand updates can be communicated to employees through microlearning modules, which can be created quickly using rapid authoring software. Likewise, training on new products can be provided as microlearning before they get into the market to which the time difference between product launch and training.
Limitations Of eLearning Solutions
Delivery of eLearning courses is technology based. Infrastructure problems such as a lack of computers, low internet connectivity or the inability to access courses on various devices can make it difficult for workers, especially if they are mobile or working in remote areas with poor internet service.
Lack of Control Over Training
While eLearning solutions allow workers the ability to learn at their own speed and time, there is a possibility that some will fall behind or go through the material without paying attention, and they can lose control of what an employee learns. That is an inherent risk of learning online. The consequences can be inadequate product awareness and the inability to respond to customer questions or make a sale.
The competition is strong and, in most situations, it calls for the sales force to be active and pro-active, needing good skills and at the same time a comprehensive understanding of the product. This comes from a well-planned training of the Product. We addressed before the Effectiveness of eLearning in Consumer Practice.
Key tips on how to improve eLearning for product training are provided here.
Tip 1 – Talk in Terms of Problem and Solution
Right on the cliché? So, the training will concentrate on what is the need / problem and how the product fixes it, even before describing the main features or going into depth about the benefits. Explain it in the form of customer complaints or difficulties, explain the issues faced without the product and how it is solved by the product. Understanding at this level can assist the salesforce to look for opportunities and modify the pitch accordingly. Once they know what difference to search for, they can quickly take advantage of the functionality and advantages to draw potential clients.
Tip 2 – Discuss Features and Benefits
How good is the product? Can add value to the long list of features but will that be enough? Normally, consumers ask for responses in terms of benefits? The apps may make it look nice with selling benefits. Therefore, add the different performance benefits that customer / client can expect with each feature.
Tip 3 – Analyze the Competition
Unlike the product itself, product preparation without an analysis of the market is incomplete. It is important for the sales team to identify the discrepancies, the main metrics of how different the product is, how different pricing is and how different features are.
Tip 4 – Market Insight
The training of the product does not always stop at just the product. For certain instances it is important to consider consumer business, the local economy, socio-economic and political factors affecting the purchasing of the drug. The salesforce would then be better prepared to illustrate how and why the product / service suits the particular criteria, thereby serving as a catalyst for improved sales.
Tip 5 – Focus on the USP
If the above aspects do not bring it out, then concentrate on the Specific Sales Proposal for the product. Reflect on the voice of the company too. Enable salesforce to understand how the company is presenting itself, helping both of them to be on the same page and to deliver the right message.
Tip 6 – Talk About the Audience
Basically, it comes down to understanding the clients. The product training will help the sales force to understand what sort of customers / customers they deal with. This facilitates in creating a consistent message and strategizing an approach, and in reaching them effectively. Knowing the audience helps in rewording and rephrasing the pitch accordingly.
The efficacy of product training ultimately lies in how the learners interpret it, absorb information, and how it is put to use. It is about transmitting information, and putting knowledge to good use.
At Goavaga, we offer eLearning solutions for product training that utilizes online space to enrich and educate the minds of the employees. We open them a window of opportunities where they can access to a plethora of knowledge-based learning experiences to be more efficient. Learn more of eLearning service from us