Digital Adoption is the Key to Unlock Your Business’ Full Potential
Lately, digital adoption has played an instrumental role in rise of big businesses. It has also changed the whole outlook on how things work in a grander digital scale. That’s one reason why businesses today mold their strategies for digital adoption and reap its benefits.
Before we understand the benefits of digital adoption, let’s understand what it means.
Digital adoption, quite simply, refers to achieving a state within your company where all of your digital tools and assets are leveraged to the fullest extent. For example, let's presume you managed your in-house social media marketing; in that case you may have a tool for helping with social media management. Nonetheless, the main reason you use this tool is to plan your updates, but not much more; you don't track keywords to find opportunities, you don't set up automation to help you save time, you don't set up team members as part of the team to make it easier to handle as multiple users and so on. Each social media management tool has its own set of features but the point here is that digital adoption was simply not met in this example.
The tool exists but the user isn’t taking full advantage of it.
At the other hand, an company that has such a tool and uses it to its fullest extent has attained digital acceptance (or rather has it only if it leverages all its digital resources and assets).
There is another way of looking at digital adoption, too: from the point of view of the consumer. In certain cases, an agency or corporation will want to get its consumers to know about how to use their digital products and this is increasingly occurring as technology becomes more available.
Let's say you've got a coffeeshop for example, and you've built a new app for your clients. They can use that app to store everything: coffee money, past coffee purchase points, and so on. They can also order through the app, and pick up their in-store coffee. All really amazing features that not only create a better customer experience, but also help the coffee shop-the more people use the app, the more people they can serve in a day.
Only if their customers are on-board with the app and using it to its full extent will they get to utilize its full potential.
Likewise, with banks that have electronic banking apps and features; if they want to cut customer calls as well as lines in their physical locations, then they need to help their customers understand how to use this technology and educate them how to make best use of it.
Why you need to embrace digital adoption
As you can see, it is extremely important from both points of view to adapt to the latest technologies: from the point of view of an organization, and from the perspective of a customer.
Adopting technology to its fullest extent will essentially enable you to get a return on investment ( ROI) on your digital assets; in other words, not only are you spending money on the latest tools and technologies but you are actually taking full advantage of them and getting all the benefits you can get.
The problem is, while people are becoming more and more tech-savvy, that doesn't mean that your entire organization is willing to fully leverage any software you put in their hands. People use so many digital technologies on a regular basis that it can be pretty hard to keep up and actually spend the time getting to know what a technology can do for them – whether they're consumers using one of the new digital apps or workers using the organization's technology.
And while many companies are already part of the digital transformation revolution, organizations still face a lot of challenges before they can say they have reached true digital acceptance.
The challenges of digital adoption from customers’ point of view
The digital adoption faces several challenges when it comes to customers:
Compete for people's attention:
with so much noise all around, it's very hard to reach your audience and get their attention to your new product
Customer education difficulties:
another major challenge is showing your consumers how they can completely use your device or app, and what features it has. This can be helped by great educational campaigns (print and online advertisements, email marketing campaigns, social media campaigns etc.), easy access to support and constant promotion of new and improved features
Poor support:
with some – or rather, with most! – Software, you'll need to help your customers before most of them know how to really use your product. This will take some time, yes, but the modernization of your company is an important step
The challenges of digital adoption from employees’ point of view
As for the in-house – aka, the employees – these are some of the biggest obstacles facing digital adoption:
Too complicated apps:
Business software is somewhat different from most standard consumer software; mainly, it's more complex and that's why it's a little more difficult to get the hang of and use. Not to mention, it usually has a plethora of features – features you really need to know if you will start using them
Using too much software:
when there's simply too much of it, it can get confusing and difficult to fully leverage software. It's very common to be tired as workers use 5,6, or even more specific technologies every day.
Bad training:
It's good practice to teach the appropriate team how they can use the program when you get a new tool as an organization. In other words, they need instruction and onboard sessions and not just for training purposes. Arrange for properly tailored presentations for each team member to really show them how the new tool they have at their fingertips can be completely leveraged. Get them excited about the new tool, and how it can help them make their time more productive, instead of just going through the motions and listing their features
Not changing workers:
some employees actually assume that the new education is the old one. Others simply have no patience or willingness to learn a new technology. This happens more often than you would think; there is so little time and energy often that it feels easier to do it "the old way"
Benefits of Digital Adoption
DIGITAL ADOPTION CAPABILITY MAKES EMPLOYEES MORE VALUABLE
The modern job market dictates that you're not only searching for a salesman anymore, you 're looking for a Salesforce expert; you 're not just hiring an HR boss, you need somebody who understands Workday. You need professional digital technologies operators that your company uses. Digital tools are designed to make maximum productivity possible in humans. But if workers don't learn them, the technology soon becomes a burden rather than an enabler.
GOOD DIGITAL ADOPTION ALLOWS EMPLOYEES TO BE MORE CREATIVE
A research evaluating the working conditions of 127 sales and marketing employees showed that innovation is essential to job satisfaction. Since quick and effective adoption allows workers to do more with their time, it also encourages them to be more creative about being free.
SUCCESSFUL DIGITAL ADOPTION LEADS TO CUSTOMER RETENTION
One of the most obvious benefits of digital adoption is that the customers benefit from this.
Most of today's consumer interactions occur online, whether via an app, website, or some other medium. Churning can be equated to a challenging user experience with the customer-facing digital devices.
As companies are introducing new app features, or enhancing their website, or launching a new digital product, it is imperative that customers adopt these changes quickly so that the benefits are felt.
The faster the consumers or partners are comfortable with the technology you are using, the better will be their user experience (UX). That results in higher customer satisfaction levels.
ADOPTION OF TECHNOLOGY IS KEY TO REMAINING COMPETITIVE
In the end, the benefits of digital adoption are that it can help you stay a competitive business.
Digital innovations have already been adopted by companies in most sectors according to statistics. And there is evidence of growing profit (from 9% to 26%) in these companies compared to those who are more conservative with tech upgrades.
Conclusion
Digital adoption is clearly the way of the future. It is imperative for the modern organization to adapt to new technology and fully leverage its features, and that is what leads to digital transformation. And while it may seem logical that companies of all sizes will automatically embrace and exploit modern technologies, the fact is that they face several different obstacles before they can really take them on.
Innovation is the driving force behind the success of a business today. At Goavega, we focus on delivering our clients the best technology has to offer thus not only transform their business but open new window of possibilities for them. Our credence combined with our know-how in the sphere of product engineering and design; we help our clients achieve the best through innovation and technology.