EdTech Unicorn built an end-to-end Lead Management System for lead & BTL campaigns efficiency
Client Context
EdTech utilizes Goavega’s UI/UX expertise to build a multi-platform lead capturing and management LOB suite of applications.
The Challenge
The client had a manual process for creating of BTL campaigns and lead captures on the field due to internet connectivity issues. This resulted in missing leads, error in manual data entry, and inefficient BTL campaign location selection. There was no end to end visibility into lead lifecycle and rep’s performance.
Client Product: Online Learning Platform
Industry: EdTech
Goavega Service: UI UX Engineering
Our Approach
Goavega’s UX team engaged with the stakeholders to understand the key challenges using focus group meetings and workshops.
On-field offline mobile app along with a back-office web portal were proposed for lead capturing and seamless communication with in-office team leads, management and on-field employees. Data visualization dashboard was proposed for tracking team’s performance.
Value Delivered
- Faster and more accurate on-field lead creation due to wizard-based UI.
- Zero lead duplication due to OTP based authentication.
- Real-time Insights helped in efficient campaign planning.