US based Options Trading Company enhances their platform’s customer experience (CX)

Success Story

Client Context

Company utilizes Goavega’s expertise to revamp their UI/UX.

 

The Challenge

The platform was legacy and suffered cluttered UI, inconsistency in UI elements, lack of text hierarchy, low contrast, and poor touch target on mobile among others. This resulted in low customer satisfaction and high volume of customer support tickets.

Client Product: Options Trading

Industry: Financial Services

Goavega Service: UI UX Engineering

Our Approach

Goavega’s UX team analyzed the end customer behavior and incorporated A/B testing to test design performance.

Simplified user flows were created to enrich customer experience and journey.

Value Delivered

  • 60% Lower Bounce Rate
  • 200% Increase in Average Time on Platform and session duration
  • Substantial Reduction customer support tickets