Indian Unicorn built an end-to-end sales automation SaaS platform.
Client Context
Client utilizes Goavega’s expertise in providing solution by mapping business use cases, onboarding customers, nurturing end users.
The Challenge
The edtech giant was facing issues with success of their BTL campaigns due to lack of proper planning, error-prone manual processes, and no end-to-end visibility into lead conversion cycle. This resulted in a low lead conversion and a high Customer Acquisition Cost.
Client Product: Online Education Platform
Industry: Education Technology
Goavega Service: Sales Automation
Our Approach
Goavega, an AWS & product engineering expert, provided an end-to-end solution including mobile apps for the field force, integration with the CRM system, campaign management system , and business intelligence dashboards for the leadership team.
Value Delivered
Increase in Lead to Account conversion by 35%
Reduced Customer Acquisition Cost by nearly 2x
Increased field force’s efficiency